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Homely

AI-powered real estate platform with market analysis & property insights

CLIENTHomely
YEAR2025
SERVICESWeb Apps Β· SaaS
homely-app-seven.vercel.app/
Live
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THE CHALLENGE

Build a premium real estate platform that goes beyond listings. Homely needed AI-powered property recommendations, location trend analysis, and investment insights β€” turning passive browsers into confident buyers across Mumbai, Delhi, and Bangalore markets.

ENGINEERING PROCESS
STEP 01

AI Integration

Implemented machine learning models for property recommendations based on budget, lifestyle preferences, commute patterns, and investment potential.

STEP 02

Market Intelligence

Built real-time dashboards showing location trends, price history, neighborhood analytics, and ROI projections for each listing.

STEP 03

Search & Discovery

Advanced search with filters for apartments, houses, villas across Indian metros β€” with map integration and virtual tour previews.

STEP 04

SEO Architecture

Programmatic SEO generating pages for every city, neighborhood, and property type combination β€” targeting thousands of long-tail real estate keywords.

TECHNICAL ARCHITECTURE & SPECIFICATIONS

How We Engineered Homely

Key Architectural Decisions

  • ✦Spatial geospatial indexing with PostGIS for radius-based neighborhood and commute amenity searches
  • ✦Vector embedding search matching buyer natural language queries with property feature descriptions
  • ✦Programmatic SEO matrix rendering 2,000+ localized neighborhood property pages with sub-second response times

Database & Security Model

PostgreSQL database with PostGIS extensions, encrypted buyer financial criteria, and OAuth 2.0 social login.

Technology Stack

Frontend
Next.js App RouterReactTypeScriptTailwind CSSMapbox GL
Backend & AI
Python FastAPI ML MicroservicePostgreSQL PostGISPrisma ORM
Search & Caching
Elasticsearch / MeilisearchRedis ClusterVercel Edge
Core Web Vitals & Benchmarks
LCP0.9s
INP / FID20ms
CLS0.01
Lighthouse96/100
THE RESULTS & OUTCOMES
2,400+

Listings

Active property listings across 3 major Indian metros

91%

AI Accuracy

Recommendation match rate β€” users find relevant properties faster

32K/mo

Organic Traffic

Monthly organic visitors from programmatic SEO pages